There is a maxim that people who buy mortgage leads should take into consideration: even in times of trouble, there is opportunity. Although the housing market has not recovered from the losses it took at the start of the Great Recession, even a situation like this presents many opportunities for those who can make good use of them.
Take for example the prices of houses. Property values have never been lower in a long time. This spelled disaster for many homeowners, but this is also an opportunity for others to buy their own dream home. They have the money to pay for financing, but they might be holding back because they have no idea where they can get fair terms.
People like that can be excellent opportunities for those who buy mortgage leads. If you play your cards right, the deal you close could lead you to having a lifelong client. The people you are talking to about the financing terms for their new home might know other people interested in the services you offer.
Additionally, the improving economy has restored the ability of families and individuals to finance mortgages. People who buy mortgage leads must be ready with their offers as these recovering families and individuals are looking for the best refinancing terms so they can keep their dream home.
This is especially true for hot transfers. With the economy improving, there will be more and more people ready to refinance their mortgage. Time may not be on their side so you have to be quick or others who buy mortgage leads will grab the opportunity you missed.
Of course, it would help those who buy mortgage leads if the information they have is reliable. You might have closed a deal or two with the time you spent chasing bad leads. If the source of your leads can assure you of the reliability of a potential client’s information, you do not have to worry about getting a bad lead and can just focus on closing the deal.
There are also times when the company you buy mortgage leads from sells a lead multiple times. There are the real shady ones who resell a lead ten times or even more. A reputable one will sell a lead just a few times. After all, you are not the only refinancing offer in town.