Google AdWords is another way to ensure that you appear on the top of the results page. You have to choose and bid on keywords and depending on how much you bid, whenever someone searches for the keyword, your ad will appear on the side of the page in the Sponsored Results section. Selecting the right keyword is essential and you can use various tools, such as the Google Keyword Tool to help you in the selection.
You can even market your product or services through email marketing. In this method, you build a list of contacts, or subscribers and you regularly send them emails with relevant information. You keep them updated through your mails and eventually, they might even buy your products or services. In this manner, you are always in contact with your potential clients and you use email to attract them to your services.
If you do not have any product to sell, you can help other people to sell their products or services. With affiliate marketing, you basically agree to advertise other people’s products on your website for a certain fee that varies. You might get paid a certain amount depending on the number of people who viewed the ad. You might even not be paid unless someone clicks on the ad and follows it to the product website. Sometimes, the person might have to buy the product for you to receive money.
Similar to affiliate marketing, you can even get advertisers to bid for your website in order to place their ads. Using Google AdSense, you can specify the kind of ads you want to display on your website. Advertisers registered with Google AdSense will then bid for your space in a real-time auction and the highest paying advertiser will be displayed on your website. You can then earn money by marketing their ads on your website.